“Longevity is the sexy word for prevention”: What experts say about the business model of blood test startups

For 84 percent of all employees in Germany , health is the top priority . Even more important than family, friends, and financial security. More and more people want to better understand their bodies and lead a healthy life without having to endure long waiting times and impersonal doctor visits . This is precisely where many startups are coming in: with at-home blood tests and personalized lifestyle recommendations.

But how reliable are these tests really? And how sustainable are the startups' business models? We took a closer look at the German blood testing market and spoke to experts.

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